University of Toronto
University of Toronto
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Malinka Jayasekera
Learner - He / Him
(1)
4
Location
Vancouver, British Columbia, Canada
Portals
Categories
Advertising Digital marketing Search engine optimization Marketing strategy Social media marketing

Skills

Business planning 1 Financial modeling 1 Go-to-market strategy 1 Market analysis 1 Market potential 1 Market research 1

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on March 18, 2024
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on March 17, 2024
Project Contributor
Issued by Riipen
The Project Contributor achievement is awarded to learners who kept their projects on track and provided progress updates to the project partner by completing a milestone.
Completed on January 28, 2024

Latest feedback

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Ruth Duggan
She
Occupational Therapist and OT business owner
March 18, 2024
Team feedback
Hello Group 6 - well done with this project - it appears to be thorough and I can see the recommendations for setting up the email, social networks, and blogs. I also appreciate the recommendations for pricing strategy and what the expected marketing costs will be for social media. Thank you for the keyword recommendations for SEO! I appreciate the sample email message for marketing, but it is for recruiting therapists to work with us, rather than to market the new TSA tool. I like the energy and the idea of the imaging though. Same for the samples for the click per ad campaign - they are for OT but not for my new specialized product. It is not clear to me what the pull strategy is on page 22. Thank you for the projected income and expenses - while we all understand that we cannot tell exactly what will happen, this seems like a good place to start.
Market potential Market analysis Business planning Financial modeling Go-to-market strategy Market research
University Canada West
Marketing Management
University Canada West
Cornerstone Occupational Therapy Consultants
Market Analysis for Transferrable Skills Analysis Assessment Tools within Canada
Cornerstone Occupational Therapy Consultants

Recent projects

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Cornerstone Occupational Therapy Consultants
Cornerstone Occupational Therapy Consultants
Halifax, Nova Scotia, Canada

Market Analysis for Transferrable Skills Analysis Assessment Tools within Canada

The main goal of this project is to conduct a market analysis for Transferrable Skills Analysis (TSA) assessment tools within Canada. This will involve several different steps for the students, including: - Researching the current market for Transferrable Skills Analysis Assessment tools within Canada. - Analyzing the current trends and potential opportunities for the development of a new Transferrable Skills Analysis Assessment tool. - Identifying potential competitors and their offerings. - Refining an existing business plan for the development of a new Transferrable Skills Analysis assessment tool. - Creating a go-to-market strategy to optimize market potential at start-up. - Creating a financial model for the development and launch of the new tool. Resources and support will be provided to ensure students understand the product, as well as preliminary market research and business planning.

Matches 2
Category Market research + 3
Closed