This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.

Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.