Riipen | Marketing Materials for a Language Program

Marketing Materials for a Language Program

SPA598

Closed

Arizona State University (ASU)

Tempe, Arizona, United States

Hope Anderson

Director of Spanish Language Acquisition

Timeline

February 15, 2021

Experience start
April 10, 2021

Experience end

Experience

1/4 project matches

Dates set by experience

Preferred companies

Anywhere

Any

Any industries

Experience scope

Skills

marketing strategy design process information analysis digital marketing sales & marketing

Learner goals and capabilities

The purpose of this course is to help graduate students develop a deep understanding and skills necessary to transition from teacher to administrator in the context of language education. This course will explore practical applications of theory as they relate to successful program administration and development. It will provide an overview of the major issues language program administrators face, including but not limited to needs analysis, curricular development, program articulation, teacher training and supervision, program promotion and evaluation, and technology integration.

Learners

Graduate

Any level

12 learners

Project

10 hours per learner

Learners self-assign

Teams of 2

Expected outcomes and deliverables

Final deliverables include:

Brochures, handouts, and final video/presentationRights to use the created promotional materials

Project timeline

February 15, 2021

Experience start
April 10, 2021

Experience end

Project Examples

Requirements

In this project, teams of students will design two marketing materials to “sell” your language program. First, they will put together a handout or brochure for potential students, parents, or educators. Second, they will design a short presentation (video or PP) for 4-6 minutes or 8-10 slides where they will outline the ideal program in an attempt to “sell” it to potential clients.

Students will review current marketing materials as well as meet with the program coordinator before beginning the assignment.

Example projects include, but are not limited to:

Create brochures and handouts to sell language programVideo or presentations to sell language program

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q - Checkbox

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Q - Checkbox

Join the class at the end of the project, by teleconference or in person, to discuss the final deliverables.

Q - Checkbox

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information

Q - Checkbox

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Timeline

February 15, 2021

Experience start
April 10, 2021

Experience end

Marketing Materials for a Language Program

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: